Q&A
Everything we get asked, answered properly.
128 straight answers about websites, hosting, domains, email, SEO, online stores, booking and AI — including the ones where the honest answer is "you probably don't need that".
Pick a topic
Fourteen things worth understanding.
What search engines actually reward, what takes time, and which promises should make you walk away.
10 answers App or website? Mobile appsWhat an app can do that a website cannot, what the stores require, and why most businesses do not need one.
9 answers Your address online Domain namesHow addresses on the internet work, what they cost, and the single most important thing to get right.
9 answers Taking appointments Online bookingHow bookings reach your calendar, what stops no-shows, and what it does to the phone.
9 answers Showing up nearby Local searchHow the three results on the map get chosen, and why your Google Business Profile matters more than your website for that.
9 answers Money and who owns what Costs & ownershipWhere the money goes, which costs recur, and how to avoid being locked into something you cannot leave.
9 answers What a website is for WebsitesWhat a website actually does for a business, what the parts are called, and which bits matter.
9 answers What goes on the page Words & photosWhy most business websites say nothing, what photography is worth, and how much writing you actually have to do.
9 answers Not losing everything Security & backupsWhat actually gets small business sites hacked, what a backup is worth, and the boring habits that prevent most of it.
9 answers Knowing what works AnalyticsWhich numbers mean something, which are vanity, and the one measurement most businesses never set up.
9 answers Where your site lives HostingWhat you are renting when you pay for hosting, what the words mean, and when you do not need to pay for it at all.
10 answers What AI can really do AI & automationWhere automation genuinely saves hours, where it quietly costs you customers, and what it does not do.
9 answers Email at your own name Business emailWhy a gmail address costs you work, what it takes to send mail that arrives, and what the acronyms mean.
9 answers Selling on your site Online storesWhat a real storefront needs behind it, how card payments work, and what the platforms take.
9 answersA different six every visit
Questions you might not have thought to ask.
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